2011 - 2014

Head E-Commerce Manager | Marketing

Manage Shop.nicekicks.com Shopify beta website. Responsible for overseeing 2 million dollars in sales within a 18 months time frame, and an average of 600 orders a week.

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for ShopNiceKicks.com.

Researched industry and marketplace trends to develop marketing solutions and enhance business operations for Nicekicks.com; Shopnicekicks.com; Snapbacks.com.

Assist with digital / event marketing during key events such as SXSW Concert series.

2014 - 2018

E-Commerce Manager | Marketing Coordinator

Successfully evaluated and optimized marketing strategies to improve goal attainment on e-commerce websites: Diamondsupplyco.com: Grizzlygriptape.com

Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies with over 2 million impressions.

Developed metrics and measured success in order to further penetrate the domestic and global marketplace.

Increased website traffic by average of 20% each month using cutting-edge inbound marketing techniques with Facebook ads, Instagram, and Google Analytics.

2018 - Current

Director of Marketing | Brand Partnerships & E-commerce

Responsible for leading Modernica Inc. Special Projects Department and provide consistent brand growth while creating global brand awareness.

Develop and initiate special projects and collaborations, manage cost, profits, and monitor performance of projects sell through. Experience with high profile clients & brands such as NFL, Nike, Vans, Bape, Kith, The Broad Museum, and artists Futura, Takashi Murakami and STASH.

Drove e-commerce growth while achieving a 163% increase through strategic platform enhancements and data-driven marketing initiatives for Modernica.com

Managed the creation and execution of dynamic digital marketing content for promotional campaigns across all major social platforms, driving brand visibility and engagement.